Loewe Perfumes
In collaboration with actresses Úrsula Corberó and Greta Lee, along with brand ambassador Stéphane Bak, Loewe Perfumes introduces a new campaign that delves into the diverse ways human emotions are triggered by natural phenomena. The campaign showcases a new fragrance alongside the classics from the Botanical Rainbow collection and marks the revitalization and relaunch of the Un Paseo en Madrid collection.
The campaign exudes colour, elegance, nature, diversity, peace, and energy, captured through the images and videos. Photographed by Tyler Mitchell and directed by Albert Moya in the film, a unique symbiosis between the natural world and Loewe Perfumes is created. The photographs feature each perfume with a colour palette inspired by Mother Earth, including browns, greens, and serene blues, with elements of plants, flowers, and other natural components, depicted in a still-life style. Contrastingly, the videos show dynamic nature: water, blooming flowers, and fruit in their natural essence.
The actors play a crucial role in conveying the campaign’s core idea. Through their performances, they express a wide range of emotions, from tranquility to boldness, mirroring the sensations evoked by the fragrances.
The latest addition, Loewe Aire Anthesis, is a unisex fragrance created by perfumer Nuria Cruelles. She has captured the unique essence of Loewe Perfumes while aligning with the Botanical Rainbow collection’s theme and scent. This fragrance stands out as the first of a new generation of perfumes under the Loewe Accord label, inspired by Spanish flora, particularly the Cistus or Rock Rose, which blooms in Spain.
On the other hand, Un Paseo Por Madrid draws inspiration from the urban environment of the brand’s hometown. Both fragrances share a block-like bottle shape but are distinguished by their caps: Botanical Rainbow features wooden caps, while Un Paseo Por Madrid boasts marble caps.