Chanel has unveiled another unforgettable campaign, featuring the legendary vision of Martin Scorsese behind the camera and the fresh talent of Gen Z icon Timothée Chalamet in front. This duo embodies the elegance, boldness, and timeless essence of one of Chanel’s signature fragrances, Bleu de Chanel. In just a few minutes, the short film powerfully captures the duality between personal and celebrity life, using shades of blue to symbolize freedom, echoing Chanel’s spirit throughout.
Martin Scorsese, no stranger to Chanel, continues the story he began in 2010 with his first short film for Bleu de Chanel, starring the beloved French actor Gaspard Ulliel. Now, thirteen years later, Timothée Chalamet steps into the spotlight, channeling the coolness and timeless boldness that define contemporary Chanel. Chalamet’s role resonates with what we might imagine his real life to be, yet filtered through Scorsese’s and Chanel’s artistic lenses.
In a black-and-white world filled with lights, flashes, and cameras, Chalamet embarks on a journey of self-discovery. The line between his true self and his celebrity persona blurs as he seeks authenticity and freedom, symbolized by blue hues throughout the film, and occasionally represented by actress Havana Rose Liu. This narrative parallels the original Bleu film but adapts to the modern perspective on celebrity, where there’s a deeper yearning for genuineness and self-truth, as Scorsese notes.
Set to Herbie Hancock’s 1983 hit “Rockit,” a song whose music video prominently features blue, the film reaches its climax with Chalamet diving into the charismatic Bleu. He confronts his inner truth, shedding facades and embracing vulnerability, just as the fragrance’s creators intended. The concept of the perfume is masterfully brought to life through this visually stunning campaign.