Imagine a multisensory adventure that transports you to the most remote (and best-smelling) corners of the five continents, from magnolia fields in China to aromatic jasmine fields in India. This journey is possible thanks to Louis Vuitton’s latest creation. “A Perfume Atlas,” their new project, is a poetic and scientific declaration that merges the passion for travel, nature, and beauty on every page. Guided by the Maison’s Master Perfumer, Jacques Cavallier-Belletrud, this atlas immerses us in a journey where every essence and nuance takes us to distant places.
Under Jacques’ expertise, the book unveils the secrets of the most precious ingredients, from May rose in Grasse to bergamot in Calabria, revealing how each plant and flower is carefully selected and refined to bring the Maison’s iconic fragrances to life. Illustrations by Aurore de la Morinerie and photographs by Sébastien Zanella capture the essence of each place and flower. Lionel Paillès, journalist and writer specialized in perfumery, narrates this sensory journey, immersing us in a world of aromas and emotions, weaving stories that transport us across our planet while exploring the secrets of perfumery.
“A Perfume Atlas” invites us to be accomplices in the relentless quest of the master perfumer, who traverses the world in search of the most sensational raw materials. From Centifolia rose in Grasse to vanilla in Madagascar, immersing us in the history, land, and extraction techniques, celebrating the richness and diversity of our planet. In addition to the book, there is also a limited edition set: a chest containing forty-five delicate essences, selected and presented by Jacques himself. Available in all Louis Vuitton boutiques starting April 2.