A LIBERATING JOURNEY
AppleDoll Cosmetics
Transforming ideals of perfection into genuine authenticity and redefining beauty standards to embrace diversity and self-expression, AppleDoll Cosmetics is on a mission to revolutionize the beauty industry. The brand, established and nurtured in Los Angeles by Madeleine and Hex, is dedicated to making beauty exploration a liberating journey. AppleDoll represents a new generation that felt unrepresented by traditional beauty brands and sought a more empowering and authentic alternative.
Described by its founders as a capsule of color, poetry, and play, AppleDoll is a project driven by passion and dedication. The brand is inclusive, with all its products being genderless and multi-functional, designed to enhance individuality through the powerful medium of beauty. By merging creativity with curiosity, AppleDoll adapts to modern times, celebrating diverse identities and fostering a community that continues to grow.
After decades of the beauty industry promoting an image of unattainable perfection through rigid aesthetic standards, AppleDoll is challenging these norms and demonstrating that beauty is far more expansive. The brand advocates for beauty as an act of radical acceptance, self-love, and confidence, redefining the concept to be more inclusive and open.
Accessible to all races, genders, and sexualities, AppleDoll Cosmetics has built a robust community-based affiliate program with over 900 members. It has formed a strong connection with Generation Z, who resonate with the brand’s values. Moreover, AppleDoll is part of the “Never List,” adhering to the EU Clean List that bans 1400 toxic ingredients harmful to people and the environment. Committed to social and environmental responsibility, AppleDoll exemplifies how innovative thinking is essential for progress in today’s world.